Manchester City is committed to offering a world-class experience for every fan, wherever they may be in the world.
On a matchday, a record number of City fans are now able to watch the game live in the newly-expanded Etihad Stadium. Record attendances were recorded this season at both men’s and women’s matches.
At the Etihad
The newly-expanded Etihad Stadium was officially revealed at City’s first home game against Chelsea in August 2015, with the Club recording its highest ever football attendance at the stadium to that point. The opening of the new South Stand third tier was marked with a 3-0 victory against the title holders, with 7,500 additional spectators accommodated in the new stand and three additional rows of pitchside seats.
DIGITAL AND TV
This season City fans around the world were offered a range of new opportunities to be part of the Etihad Stadium matchday experience.
For City’s Premier League match against Arsenal in May, select fans in New York, London, Melbourne and Manchester watched it in Virtual Reality, marking the first ever live VR experience at a Premier League match. A few months earlier, the Club gave away thousands of City-branded VR cardboard devices to its Cityzens and introduced an experimental City VR mobile app with four immersive content experiences, including the ability for users to stand next to the wall during a free kick training session with Aleks Kolarov and Joe Hart.
Manchester City celebrated Chinese New Year, together with sister clubs Melbourne City and New York City, through a series of activities and initiatives across the Club’s platforms.
More than 60 pieces of dedicated content were created across City’s UK and Chinese platforms, from animated characters to features on players developing their language skills and tasting Chinese food. The food-tasting video was picked up by global broadcasters including China’s CCTV5 and, in the UK, Sky Sports News, ESPN and ITV, and was seen on Facebook by more than 4 million people. On Chinese platform YouKu, the video views were 100 times the average for City videos.
The Cityzens membership programme entered its second year, bringing more unique experiences to fans. More than 3,000 people won prizes, including money-can’t-buy opportunities to fly with the team to Champions League games, play on the Etihad Stadium pitch and take on Club legends in a football match. Junior Cityzens won the opportunity to attend the second ever Weekend Football Camp sleepover at the City Football Academy and to take part in a special Junior Cityzens Press Conference.
City Football Schools
City Football Schools (CFS) continued to grow, with more than 5,500 young people participating from across eight countries and regions: the US, Canada, India, Caribbean, Argentina, China, the UAE and the UK.
In Abu Dhabi, new sites were established at the NYU Abu Dhabi Campus and in Al Ain, and in India CFS worked with City Football Group Partner Etihad to deliver programmes in new territories Bengaluru and Kolkata.
The relationship with Manchester City’s Official Supporters Club was strengthened with the appointment of a Supporters Club Manager, responsible for the relationship with clubs in the UK and around the world, and providing a single point of contact for members to liaise with.
New tools were introduced, including an admin portal for local and international branches, and match screenings were held for fans in Beijing and Shanghai.
City in the
Committed to using football as a tool to engage young people, City in the Community (CITC) is entering its 30th year, delivering a range of programmes focusing on three main areas: health, education and inclusion.
CITC received a record £1.65 million from various funding sources in 2015-16, including more than £100,000 raised by staff and fans through fundraising events and activities. This enabled it to deliver more programmes than ever before.
Cityzens Giving returned for a second season, taking the total funding commitment in 2015 and 2016 by City Football Group and its partners to £1 million. In December 2015, a record 85,000 fans voted to help determine how the £400,000 grant fund would be allocated across six international Cityzens Giving projects.
Cityzens Giving funds football-related projects run by young leaders in Manchester, New York, Melbourne, Kolkata, Cape Coast and São Paolo, along with ongoing projects from last year’s campaign in Kuala Lumpur, Cape Town and Barranquilla. These projects have been created to tackle a diverse range of issues including unemployment, social inclusion and HIV/AIDS.
In June 2015, the first Global Young Leader Summit was held at the City Football Academy, bringing young leaders from six cities around the world to Manchester for a week-long leadership and development programme.
The 30 under-25-year-olds came from Cityzens Giving projects in Manchester, Kuala Lumpur, Melbourne, New York, Barranquilla and Cape Town. They are currently delivering community football projects addressing a range of issues affecting young people, including gang crime, HIV/AIDS, obesity and inactivity.
Manchester City remains committed to tackling discrimination in any form and engages in activities year round to ensure the Etihad Campus remains a safe and welcoming place for all visitors.
The Club formed a new internal Equality Working Group to focus on equality and diversity-related issues and examine the best ways to promote best practice.