City focused its efforts on deepening engagement with partners, with enhanced benefits for fans and significant impact for Club partners. The opening of new offices in China and Singapore was an important part of the Club’s growth strategy, enabling deeper and more personalised engagement with fans and partners all over the world.
With an expanded commercial presence in the region, City welcomed relationships with six new Chinese partners: Whaley, Soccer World, PAK Lighting, Wolf Blass, Tencent and DiDi.
Major new partnerships for Manchester City included Nexen Tire as Official Tyre Partner, and Betsafe as Official Betting Partner. City Football Group (CFG) welcomed Wix.com as Official Website Design & Hosting Partner, and in March global recruitment company Hays extended their relationship with City Football Group for a further three years.