Committed to using football as a tool to engage young people, City in the Community (CITC) is entering its 30th year, delivering a range of programmes focusing on three main areas: health, education and inclusion.
CITC received a record £1.65 million from various funding sources in 2015-16, including more than £100,000 raised by staff and fans through fundraising events and activities. This enabled it to deliver more programmes than ever before.
This season, CITC commissioned research on two programmes to assess their impact: Kicks (which targets social inclusion) and the award-winning disability football programme. The research showed a £1.98 and £1.63 return on investment per £1 invested for each programme respectively. 97% of participants reported that they enjoyed taking part in CITC programmes, 91% reported improved confidence and 84% felt connected to Manchester City as a result of taking part.
Alex Williams MBE, Community Ambassador, former Manchester City goalkeeper and former Managing Director of City in the Community, celebrated 25 years with the charity, and was awarded a special recognition award at the Northwest Football Awards in November 2015.
The Club supported more than 800 local good causes and charities in a variety of ways, including signed merchandise, bucket collections and working with wish-granting charities such as Make-a-Wish and Starlight Children’s Foundation.
62 partner organisations attended the first ever CITC partner forum in March 2016, designed to bring together supporters of the community scheme and offer thanks for their support.
These community initiatives are recognised by fans. According to the annual Premier League match attender survey, 96% of City fans felt that the Club made a significant contribution to the local community, compared to a Premier League average of 73%.