Manchester City is committed to offering a world-class experience for every fan, wherever they may be in the world.
On a matchday, a record number of City fans are now able to watch the game live in the newly-expanded Etihad Stadium. Record attendances were recorded this season at both men’s and women’s matches.
In 2015-16, fans from further afield were brought closer to the action through City’s digital innovation and global reach; the Club was the first in the Premier League to trial Virtual Reality, delivered another first for European football with a global Snapchat story covering the Manchester derby, and hosted more broadcasters than ever before for the Champions League game against Real Madrid.
City’s YouTube channel is now the second most watched in world football, with 82 million views in the 2015-16 season. Fans can access Club content on more platforms than ever before; this season it launched on Snapchat, and offered new experiences including Facebook 360 and Facebook Live streaming, amongst other new international social media channels and newsletters. To mark the Chinese New Year, Manchester City celebrated, along with its sister clubs in New York and Melbourne, by providing unique content and activities to its supporters on its English and Chinese platforms.
Expanding participation remains a priority for the Club. This season City fans were consulted on the historic changing of the Manchester City badge, voted on how funds were split for international community projects and, through their Cityzens membership, were able to access more unique City experiences than ever before. Around the world a record 5,500 people attended City Football Schools in eight different countries.
The Club maintained its commitment to the community in 2015-16. City in the Community delivered almost 10,000 community sessions to 35,000 people in Manchester, a total of nine Cityzens Giving projects received funding and 30 young leaders from the Cityzens Giving programme took part in the Club’s Global Young Leader Summit in Manchester.