Fan engagement


In line with the Club’s digital first approach, supporters were offered greater access to world-class content with the introduction of new video series, digital experiences and ways to participate.

In March 2016, the Club launched the beta version of its new website, a key milestone in a project spanning much of the season, which involved focus groups, surveys, prototype design and user testing in partnership with fans. This culminated in the launch of the new site in July 2016.

CityTV’s YouTube channel continued to grow, becoming the second most watched club channel in world football. Fan favourite strands like Tunnelcam, Inside City and Global City Fans continued to thrive, while new strands were added, such as Chappy’s Taxi, My Fives and How to be a Footballer. Overall, the channel attracted more than 82 million views this season, equivalent to 150 video views per minute.

Facebook users were able to enjoy a wider range of exclusive content, such as ‘Facebook Fives’, Facebook 360 content and Facebook Live streaming, including giving fans exclusive behind the scenes training access and a player-eye view of travelling with the squad to European away games.

The Club continued to offer City fans around the world more personalised experiences, as a new newsletter in Arabic, Chinese and Indonesian language and Korean social media platform, KakaoStory, were introduced.