This season City fans around the world were offered a range of new opportunities to be part of the Etihad Stadium matchday experience.
For City’s Premier League match against Arsenal in May, select fans in New York, London, Melbourne and Manchester watched it in Virtual Reality, marking the first ever live VR experience at a Premier League match. A few months earlier, the Club gave away thousands of City-branded VR cardboard devices to its Cityzens and introduced an experimental City VR mobile app with four immersive content experiences, including the ability for users to stand next to the wall during a free kick training session with Aleks Kolarov and Joe Hart.
After launching on Snapchat in July 2015, City achieved a European football first, with a Snapchat story from five supporter club locations across the globe – Manchester, New York, Melbourne, Indonesia and Hong Kong - for the Manchester derby at the Etihad Stadium in March. With Snaps contributed by fans both attending the match and watching from abroad, the collective Snapchat story gave followers a unique chance to be a part of the global community cheering on the team from different corners of the world.
City now have a total of six official mobile apps – City VR, City App, CityMatchday, City Editions, City Home and City Stories – meeting different and complementary fan needs.
Global media interest continued to grow, with a Club record for the number of media attending the Champions League semi-final against Real Madrid at the Etihad, including 36 broadcasters with live commentary crews and 63 photographers.