Fan engagement


The Cityzens membership programme entered its second year, bringing more unique experiences to fans. More than 3,000 people won prizes, including money-can’t-buy opportunities to fly with the team to Champions League games, play on the Etihad Stadium pitch and take on Club legends in a football match. Junior Cityzens won the opportunity to attend the second ever Weekend Football Camp sleepover at the City Football Academy and to take part in a special Junior Cityzens Press Conference.

City Voice, the online fan community for Cityzens, was relaunched as a new and more dynamic platform, enabling more two-way engagement and real-time research. Over the course of the season, 35,000 participants took part in more than 100 different projects.

Sky Blue membership has continued to grow in the UAE this year. Four Sky Blue fanzone events were hosted in Abu Dhabi in 2015-16, with representatives of City Football Services on-site to share their unique football insights with local supporters.